Three years ago, I left the security of a corporate job to jump into the unknown and start my own business.
Video: Why 21st Century Brands Need Customer Experience
Step 5 of 5: Listen & Measure CX
Step 4 of 5: Orchestrate brand-controlled CX
Step 3 of 5: Build your CX with Customers
Step 2 of 5: Select amplified experiences
Step 1 of 5: Create your brand's holistic CX blueprint
Don't get taken for a ride by 2018 trend lists. CX is Trendless.
Trendless Applied | Starbucks Case Study, Pivoting Amplified Experiences
Trendless amplifies experiences that excite customers
Experiences drive today's transformational innovation, disruption & leadership.
To win, Customer Experience (CX) leaders ensure every employee, team, department, business unit, and external partner not only understand the brand's desired CX, but also how they delivery it individually and collectively.
Embedded Video: Creating Trendless Customer Experiences
Interested in a sCXi™ (sek-see) preview?
Check out my April 7, 2017 ANA B2B Midwest Chapter Customer Experience presentation for a glimpse of what’s coming this summer.
thinkTrendless, Jeff
Coming Soon: A sCXi™ (sek-see) Trendless Experience
While I put the final touches on an enhanced version of the thinkTrendless strategic CX instrument (sCXi™), I’m going to hit pause on blogging for the time being.
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thinkTrendless, Jeff
200 Cool Experiences. 48 Hours. For free.
Have you ever walked by a breathtaking building in Chicago and thought, "I wish I could see what's inside?" Learn more about all 200 locations at openhousechicago.org.
Happy CXDay!
Today is #CXDay, which is the perfect time to reflect on your customer promise and CX strategy.
Now Open: T-Mobile's Chicago Signature Store
Is your retailer suffering from Chip & PIN Dysfunction (CPD)?
Leading CX players leverage behavioral psychology to orchestrate the ultimate customer journey. How a company sequences what are called the high touchpoints (pleasurable experiences) in conjunction with the low touchpoints (unpleasant or painful experiences) can materially change a customer’s collective experience. To ensure an
The Uncarrier Unwrapped Itself
Part 2: Digital & Physical Touchpoints Playing Nicely
When I wrote two weeks ago, “whatever happens next one thing is for sure – online companies are bridging and fusing the digital and physical divide,” I wasn’t expecting to hear this today. According to Business Insider, Amazon is
Life Before & After the Internet
I love this space – how technology and always-on lifestyles affect the mind and more broadly society and specific generations. The unfathomable number of articles tend to focus on every aspect of tech-native Millennials, but what’s often overlooked is the fact Boomers and Gen Xers experienced the same exponential growth of technology.
Digital & Physical Touchpoints Playing Nicely
It’s interesting to watch more and more online/e-commerce businesses branch out into the physical world. Did it all start with E-Trade opening branches? Maybe it was Warby Parker or Bonobos? Even Google opened a branded store in London to sell its physical devices – smartphones, Chromebooks. Might we see Google open up a dealership in the next decade to sell driverless cars?