The CXPA is a global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. The CXPA supports the advancement of the CX field by providing shared best practices and education, offering networking opportunities, promoting the industry, and creating a better understanding of the 6 disciplines of CX.

1. Customer-Centric Culture
2. Voice of the Customer, Customer Insight, and Understanding
3. Organizational Adoption and Accountability
4. Customer Experience Strategy
5. Experience Design, Improvement, and Innovation
6. Metrics, Measurement, and ROI