I love this space – how technology and always-on lifestyles affect the mind and more broadly society and specific generations. The unfathomable number of articles tend to focus on every aspect of tech-native Millennials, but what’s often overlooked is the fact Boomers and Gen Xers experienced the same exponential growth of technology.
Digital & Physical Touchpoints Playing Nicely
It’s interesting to watch more and more online/e-commerce businesses branch out into the physical world. Did it all start with E-Trade opening branches? Maybe it was Warby Parker or Bonobos? Even Google opened a branded store in London to sell its physical devices – smartphones, Chromebooks. Might we see Google open up a dealership in the next decade to sell driverless cars?